Product Launch 09
Haidée Drew is launching her exclusive new tableware collection at Pulse London 2009. Her innovative new products will include a ceramic and teak tapas range and ceramic cog containers. Haidée’s designs influence and encourage playful behavior and provide a talking point. The new range of products have been designed to integrate effortlessly into our ever-evolving lifestyles.

The cog container series have been inspired by familiar thoughtless actions and how physical engagement with an object can be encouraged, through physical connections between objects and the gentle movement created through interlocking cogs. The versatility of the Tapas dishes allow for placement and stacking to create different aesthetic and functional formations. Haidée has paid close attention to every aspect of the dishes functionality so it will suit both a domestic and catering setting.


About
Haidée is an award winning design graduate from the Royal College of Art. Based in London she has exhibited internationally and in the UK. Participating in Milan Furniture Fair, London Design Festival with Designersblock and recently at the Victoria and Albert Museum. Haidée’s design ethics are simple; to create timeless accessible design that equally honors both function and aesthetics.

‘I enjoy observing the little things people do, and how we unconsciously explore our environment. We have a natural urge to make physical contact with objects. I believe all these interactions are a form of play, and it’s this integral act of human nature that fuels my designs. Cog containers become animated through movement and tapas dishes create an interactive sculptural landscape across the table top.’